A rose by a different name…?

by Emma Peto

Would a rose smell as sweet if called by a different name? The Nomen UK creative team is an eclectic group of individuals with different talents, coming from all walks of life and of ages ranging from the young to the not-so-young. We have in common a passion: creating great brand names for whatever project comes our way. What’s in a word? Words are powerful tools and a knowledge and understanding of words is essential to our task. The word…

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The trouble with words

by Emma Peto

The trouble with words is that they don’t mean anything. People mean things – words are simply the form most commonly chosen by people to try to get their meaning into the mind of someone else.But when I hear a word, do I hear the same as you? Consider a simple word like “green”, or choose something a little more controversial, like the word “good”. The word I say is not always what it seems… yet words tend to pass…

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