There are very different ideas about when you need to think about naming your new product. Some might have a name when the idea is but a twinkle in someone’s eye; others might have everything but the name to show to investors in a couple of weeks. Is there an ideal time to start considering names, and if so, when is it? It is important to allow enough time to obtain the right name. Naming is a surprisingly lengthy process:…
Read more >Just like our emotions and thoughts can affect our behaviour (when we are sad we cry, and when we are happy we smile and laugh), our behaviour can affect our emotions and thoughts. I am sure that you have even experienced it before without necessarily being aware of it. Have you ever tried to act as a happy person and to make an effort to smile more at a time when you were feeling a bit down? If you have,…
Read more >It is a rare pleasure that all of the Nomen branches get together at the same time but we were lucky enough to do just that recently at the group seminar. While there, we asked representatives of each branch what one tip they would give people to help with their naming process. This could be a specific attitude towards the naming or a behaviour to maintain to make your process smoother. Below are some of those thoughts: * Be Bold:…
Read more >What is one of the major problems facing companies when they want to expand their range of products or services? To find a name that is relevant for the range and that hasn’t been taken by the competition yet! This problem usually comes in two different forms. The first one: company A develops and is about to launch, say, a product in one or a few more markets but doesn’t think of expanding further. Fine. They choose a name that…
Read more >It seems like every other day now I’m seeing stories of various sporting stadiums looking to change their names to that of a sponsor. This used to be considered a very American trend but recent years have seen it become much more common in the UK. Look at the English football Premier League alone; you have Emirates (Arsenal), Etihad (Manchester City), Reebok (Bolton Wanderers), Britannia (Stoke City), Liberty (Swansea) and DW (Wigan). That’s just over 25% of the teams in…
Read more >When it comes to naming products, subjectivity comes up an awful lot. It is easy enough to rule out the name of your new international sofa range if it means ‘yoghurt’ in Italian and even easier if it happens to be a word used as an insult or sexual term in certain countries or cultures. What makes it a more difficult decision is when you are faced with someone telling you that they see certain words in your names that…
Read more >One aspect of naming is one of the simplest, always seen, but, surprisingly, not often recognised. How often do we look at the shape of words, and at individual letters? One of my childhood games was to see how many words one could think of that could be formed by using sticks – using only the letters with straight sides, and no curves. A E F H I K L M N T V W X Y Z Words like…
Read more >It is vital that a new product captures the attention of the current generation and it is possible to do this instantaneously with the use of an effective brand name. Leading companies have observed the impact that an appropriately named product has on the market. With this in mind, they have decided to transform previous brand names with the era as they no longer suited the audience that they were aiming for. Various products can tell you about the generation…
Read more >In a world of rapid and frequent change, a brand name that evokes a track record of reliability and stability is a name that conveys a feeling of reassurance. It suggests a lineage of the shared experiences of generations of customers and that makes the purchase decision less of a shot in the dark. Lyle’s Golden Syrup, which bears the world’s oldest brand name, is a commodity by-product of sugar refining. It is literally what it says on the distinctive…
Read more >Would a rose smell as sweet if called by a different name? The Nomen UK creative team is an eclectic group of individuals with different talents, coming from all walks of life and of ages ranging from the young to the not-so-young. We have in common a passion: creating great brand names for whatever project comes our way. What’s in a word? Words are powerful tools and a knowledge and understanding of words is essential to our task. The word…
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