Word of the Day #4 – Mellifluous

Let’s enrich our vocabulary with yet another amazing word. The word I picked for today’s Word of the Day is an especially beautiful word. I chose it because I loved its spelling, its pronunciation and its sweet etymology (and I thought it was funny because it sounded a bit like cauliflower). I most especially appreciate words that sound like a mix between the gurgle of a mountain stream and the sweet richness of a chocolate river, that’s why I love…

Read more >

Do you know your brand history? (True or False series #6)

Do you really know your favourite brands’ history as well as you think you do? Test your knowledge thanks to the sixth part of the True or False series.   Ben Cohen and Jerry Greenfield met in their early teens when they both attended the same gym class in high school. After Jerry had failed to get into medical school and Ben had dropped out of college, they decided to partner together and open their own business. They both completed…

Read more >

When brands speak emoji

Having studied literature, I always felt strongly about language: I fancy beautiful long old-fashioned words or any words that is slightly out of our usual day to day vocabulary. As a matter of fact “pulchritudinous” and “tintinnabulation” are two of my favourite words. As a firm advocate of perfect spelling and grammar, I am allergic to misspelling. Therefore, you shouldn’t be too surprised to learn that text language is one of my biggest pet peeves. To my great dismay, it…

Read more >

Words Trivia Quiz #1

How well do you know the English language? Whether or not you are a native speaker, take this quiz to find out – and enjoy a good opportunity to learn a few funny vocabulary facts at the same time.

Read more >

Of the importance of words

In 44BC Roman philosopher and political theorist Cicero wrote this verse: “Cedant arma togae, concedat laurea linguae” in an essay titled De Officiis (which can be translated as On Duties or On Obligations). The first words of this verse, Cedant arma togae, basically mean “Let arms yield to the toga”. They can be understood literally as “let military power give way to civil power” but also hold a deeper meaning “words are more powerful than weapons”. As a brilliant orator,…

Read more >

Do you know your brand history ? (True or False series #5)

Do you really know your favourite brands’ history as well as you think you do ? Test your knowledge thanks to the fifth part of the True or False series. In 1911, car dealer George Whitaker meets car racing enthusiast Samuel Rootes through common friends. Rootes also happens to be the heir of the Bamford factories, a bicycle business located in suburban London. George and Samuel make fast friends and in 1913 they decide to produce their own vehicles by turning…

Read more >

A History of English Pub Names

A pint, a packet of crisps and a cheerful owner – even the notoriously ugly carpets of local English pubs hold a special place in the hearts of the English and these grand establishments are beginning to crop up over the channel in Europe. Besides the décor and frequent large ‘English Pub’ signs to clarify, one of the biggest giveaways is their names. If you’ve visited the nation, chances are you caught a glimpse of a Royal Oak on your…

Read more >

Word of the Day #3 – Brobdingnagian

I discovered today’s Word of the Day pretty recently, two days ago to be exact. I was perusing my old dictionary in search of synonyms for “gigantic” – let’s face it, “gigantic” is so unoriginal – when it caught my attention. My first thought was “Whaaatt?!?”, quickly followed by “Wait, how do you pronounce that?” and “What the heck does that even mean?”. My obvious bewilderment was a good sign as it meant I had found the perfect candidate to…

Read more >

Comment t’appelles-tu ?

Globalisation is widely associated with the English language, the common language of the business world and social media, however despite English being the most used language online, it is still just one of over a thousand languages spoken in the world. Zimbabwe alone has sixteen official languages, so when we are to imagine the release of a new foreign brand in Zimbabwe, we can safely assume that on first sight the locals wouldn’t all pronounce it in the same way….

Read more >

Easter eggs are the best marketing tool

Do you know what an Easter egg is? Are you sure? If your answer is: egg-shaped chocolates that are sold and eaten around Easter time; then you are ri…hum…wrong! Actually, the term Easter eggs also refers to messages/animations… hidden in computer programs, websites or video games. These hidden bonuses are called Easter eggs in parallel with the custom of hiding and then hunting Easter eggs (the chocolate kind) that sometimes contain little surprises. Indeed Easter eggs are a bonus, an…

Read more >