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A brand identity for a new concept store launched in March 2013 by Auchan Supermarkets; The emphasis is on fresh products and the concept store located next to Auchan Drive stores, where consumers pick up the shopping they have ordered on the Internet.


A unique, well-rounded and dynamic name inspired by the Italian painter Giuseppe Arcimboldo, who composed portraits with fruits and vegetables. Chosen for its modernity, its high potential for likeability and its positive values, the name highlights the innovative nature of the concept store.

Arcimbo Arcimbo