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Brief

A corporate identity for a subsidiary created jointly by Société Générale (N° 2 French bank) and Crédit Agricole (the largest retail banking group in France) to regroup their asset management activity.

Creation

The name Amundi combines the initials of Asset Management, the raison d’être of the group and “MUNDI”, which symbolises both the European roots of the group and its global presence (Mundus meaning “the world” in Latin).

Amundi Amundi