Naming : creating a brand name for a GreenTech startup 

Written by Lauranne RivièreTranslated by Alisa Kazinets By working through the 3 examples, 2 of which are Nomen’s creations: Baqio and Nooco, let’s analyse the pathways that lead to a successful naming of a Greentech company. Before diving into the specifics of naming a Greentech brand, let’s recap the basics. The golden rule of naming is that the name must stand out to you! It must be memorable and easy to remember. The first way to give yourself a head…