It is going to be a rather self-indulgent post today I’m afraid! Today is my last day at Nomen UK and I’ve been told that I can write about anything I like. Oh the power! I did consider filming a 5 minute video where I gave a juggling demonstration and explained to you why in fact Sylvester Stallone is a modern day Leonardo Da Vinci but I thought I’d keep it relevant. Look out for that video on my personal…
Read more >Today’s post is a translation of an interview from Nomen Italy’s Managing Director Gianluca Billo. In it he discusses the perception of different languages when used in certain industries. Gianluca can be contacted through the Nomen Italy website: www.nomen.it How important is the choice of a language in brand naming? The choice of a language definitely is fundamental to create a new name. But it is not always as our clients see it. Most companies ask for a short name…
Read more >Should you deliberately choose a bad name for your new company or product? A week or so ago a couple of friends sent me articles they had seen suggesting that it was actually a very good strategy for getting yourself noticed. The argument went that people will discuss a bad name much more than a good one and therefore get your company in the spotlight. I actually talked about this kind of thing a few weeks back: the enthusiasm with…
Read more >It seems like every other day now I’m seeing stories of various sporting stadiums looking to change their names to that of a sponsor. This used to be considered a very American trend but recent years have seen it become much more common in the UK. Look at the English football Premier League alone; you have Emirates (Arsenal), Etihad (Manchester City), Reebok (Bolton Wanderers), Britannia (Stoke City), Liberty (Swansea) and DW (Wigan). That’s just over 25% of the teams in…
Read more >When it comes to naming products, subjectivity comes up an awful lot. It is easy enough to rule out the name of your new international sofa range if it means ‘yoghurt’ in Italian and even easier if it happens to be a word used as an insult or sexual term in certain countries or cultures. What makes it a more difficult decision is when you are faced with someone telling you that they see certain words in your names that…
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