An example of naming trends in the perfume industry is the use of colors that identify a new fragrance. Noir or Black, Blue or Blu, Gris or Grey, and then Pink, White, Red, Green always preceded by the brand or the designer’s name and sometimes followed by an adjective or a name that recalls an image or a symbol (Free blue, Red Door) or that strengthens the color (Noir de Noir). Choosing the name of a color…
Read more >The following entry was written by Kevin Taylor: Is it always the best idea to give your product or service a name that tells everyone it is the best thing available and that nothing else will ever get close? I recently had a conversation with a client about the strategy he wanted to apply to his company’s new product names over the coming year. Some of these were to be new brands, some would be sub-brands and some would be…
Read more >One aspect of naming is one of the simplest, always seen, but, surprisingly, not often recognised. How often do we look at the shape of words, and at individual letters? One of my childhood games was to see how many words one could think of that could be formed by using sticks – using only the letters with straight sides, and no curves. A E F H I K L M N T V W X Y Z Words like…
Read more >Sceptical about the persuasive power of names? Well the work of University of Buffalo behavioural scientist Brett Pelham might change your mind. It suggests that people: 1) are more likely to agree to requests from people with similar names 2) are attracted to professions in the same way – US dentists are 82 per cent more likely to be named Dennis than expected 3) live in cities that match their birthday number – Three Forks, Montana has a disproportionate number…
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