Social media branding and naming

by Rachel Sanderson

Choosing the right name has always been immensely important in a business set up. Heck, being given the wrong name at birth can even set you back so making sure your business name is spot on is vital for your business success. So you’ve chosen a great business name and got yourself a fabulous website with the perfect branding to help your viewers understand your message and what you have to offer them. In 2012 your branding and naming shouldn’t…

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Personal branding: take it or leave it

by Eszter Fehér

Another hot topic these days, but sometimes the talks on personal branding are very superficial. Set guidelines to success. Easy to follow, but are you really being yourself if you follow the rules? Personal branding The aim of personal branding is to create an image around your name and/or your career. You use the ‘brand’ to communicate your skills, personality and values. You want to attract the people in your network. Just as real brands, you promote yourself in order…

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