Do you know your brand history? (True or False series #8)

by Éléonore Toubin

Do you really know your favourite brands’ history as well as you think you do? Test your knowledge thanks to the sixth part of the True or False series.   In 1994, Jeff Bezos resigned from his well-paid Wall Street job as the vice-president of a global investment management firm and moved to Seattle to launch a start-up. He ended up founding Amazon, which was originally called Cadabra; the name was later changed to Amazon partly because the Cadabra sounded…

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Do you know your brand history? (True or False series #7)

by Éléonore Toubin

Do you really know your favourite brands’ history as well as you think you do? Test your knowledge thanks to the sixth part of the True or False series. René Lacoste (1904-1996) was a French tennis player whose victories in both national and international tournaments were notorious during the 1920’s. His tenacity on the tennis courts gained him the nickname “the Crocodile”. When the first tennis shirts were produced, René Lacoste took to wearing one on the courts and personalised…

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Do you know your brand history? (True or False series #6)

by Éléonore Toubin

Do you really know your favourite brands’ history as well as you think you do? Test your knowledge thanks to the sixth part of the True or False series.   Ben Cohen and Jerry Greenfield met in their early teens when they both attended the same gym class in high school. After Jerry had failed to get into medical school and Ben had dropped out of college, they decided to partner together and open their own business. They both completed…

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Do you know your brand history ? (True or False series #1)

by Éléonore Toubin

Do you really know your favourite brands’ history as well as you think you do ? Test you knowledge thanks to this first part of the True or False series. Asics is a Japanese company that was originally named Aoki Shinjiro Ikuso Sportswear: Aoki Shinjiro (the founder’s name), Ikuso (Japanese equivalent of “Let’s go!”) and Sportswear (to give the name an international and “cool” touch). When the company decided to go global, the brand name was shortened to its initials…

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