VIDEO: An introduction to brand naming

In May this year I gave a talk at the Great British Business Show held in London’s ExCel centre.  The talk was called An Introduction To Brand Naming.  It’s a short overview of the basics of naming, and highlights some of the issues you will need to consider when looking for a brand name.   For those of you who missed it at the show, or if you wanted to see it again, here it is below.   Or to…