Overcoming Subjectivity

When it comes to naming products, subjectivity comes up an awful lot. It is easy enough to rule out the name of your new international sofa range if it means ‘yoghurt’ in Italian and even easier if it happens to be a word used as an insult or sexual term in certain countries or cultures. What makes it a more difficult decision is when you are faced with someone telling you that they see certain words in your names that…