What if brands were one of us?

by Eszter Fehér

Brands are acting more humane to get in touch with the consumers and build up relationships. With social media, this is easier than ever before. But, how do we pick a brand over another brand? If brands are more personal, then we must treat them more carefully as well just like the people we surround ourselves with. They are part of our everyday lives and we want to make sure that we can trust them. Meeting As we are faced…

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Personal branding: take it or leave it

by Eszter Fehér

Another hot topic these days, but sometimes the talks on personal branding are very superficial. Set guidelines to success. Easy to follow, but are you really being yourself if you follow the rules? Personal branding The aim of personal branding is to create an image around your name and/or your career. You use the ‘brand’ to communicate your skills, personality and values. You want to attract the people in your network. Just as real brands, you promote yourself in order…

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