Football's naming dilemma

It seems like every other day now I’m seeing stories of various sporting stadiums looking to change their names to that of a sponsor. This used to be considered a very American trend but recent years have seen it become much more common in the UK. Look at the English football Premier League alone; you have Emirates (Arsenal), Etihad (Manchester City), Reebok (Bolton Wanderers), Britannia (Stoke City), Liberty (Swansea) and DW (Wigan). That’s just over 25% of the teams in…