When I was a child I liked going to McDonald’s because of the little promotional toys given away in ‘Happy Meals’. I didn’t even like the food that much but I would often beg my parents to take me to McDonald’s anyway. The fact that the toys changed so often and were always goodies from the last hot anime series or Disney movie only increased their appeal to the child I was (By the way, do you know that McDonalds…
Read more >Brands are acting more humane to get in touch with the consumers and build up relationships. With social media, this is easier than ever before. But, how do we pick a brand over another brand? If brands are more personal, then we must treat them more carefully as well just like the people we surround ourselves with. They are part of our everyday lives and we want to make sure that we can trust them. Meeting As we are faced…
Read more >Choosing the right name has always been immensely important in a business set up. Heck, being given the wrong name at birth can even set you back so making sure your business name is spot on is vital for your business success. So you’ve chosen a great business name and got yourself a fabulous website with the perfect branding to help your viewers understand your message and what you have to offer them. In 2012 your branding and naming shouldn’t…
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