Is It Branding Or Is It Marketing?

by Camille Medina

Not that long ago we exhibited at the Great British Business Show / Business Startup Show in London(some of you might even have come to chat with us?). Well to be perfectly honest with you, this event made me realise that many people misunderstand what branding is; in fact, I would say that it is more of a confusion than a real misunderstanding. If you feel unsure about what branding is or if you would simply like a refresher course,…

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Are brands authority figures?

by Eszter Fehér

We are surrounded by so many brand names and logos each day, but to what extent do the slogans’ messages grab our attention? What are they saying? How are they saying it? Why are they saying it that way? Are we submissive when it comes to our favorite brands because they are telling us to buy or because they are selling a lifestyle? What do people want? I would like to compare our relationship with brands to the Milgram experiment…

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