How adopting a bold naming strategy can make your life easier
What is one of the major problems facing companies when they want to expand their range of products or services? To find a name that is relevant for the range and that hasn’t been taken by the competition yet! This problem usually comes in two different forms. The first one: company A develops and is about to launch, say, a product in one or a few more markets but doesn’t think of expanding further. Fine. They choose a name that…
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