When should you start thinking about a name?

There are very different ideas about when you need to think about naming your new product.  Some might have a name when the idea is but a twinkle in someone’s eye; others might have everything but the name to show to investors in a couple of weeks.  Is there an ideal time to start considering names, and if so, when is it? It is important to allow enough time to obtain the right name.  Naming is a surprisingly lengthy process:…