& Fashion

Gianluca Billo, Managing Director of Nomen Italy, tells us about the macro naming trends in fashion in his column “Naming Trends” in the Pubbico Today.   The fashion world has developed, over time, two major naming trends, identifiable with two well-defined types. The more traditional brand made ??of a name + surname (or surname only) is reminiscent of high fashion and has become a genre, a code: name and surname of the creator, designer, entrepreneur, reference to the house. Whereas…