Starting a business, launching a new product or simply looking for a new start; those are a few of the reasons that lead people to seek names for their brands. Once the decision to look for a name has been made, the next obvious question is: How do you name a brand? In the past, traditionally, most companies would take their founder’s name – usually because the companies would be passed from father to son for generations. On top of…
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Gianluca Billo, Managing Director of Nomen Italy, tells us about the macro naming trends in fashion in his column “Naming Trends” in the Pubbico Today. The fashion world has developed, over time, two major naming trends, identifiable with two well-defined types. The more traditional brand made ??of a name + surname (or surname only) is reminiscent of high fashion and has become a genre, a code: name and surname of the creator, designer, entrepreneur, reference to the house. Whereas…
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No, I’m not talking about Croatian men. I’m talking about names. Here in Croatia, we have the same problem as everyone else in the world – it looks like all the good Croatian words have already been used as names, mostly because people still like to use descriptive names and play safe. Also, our law allows us to register names only in Croatian or “dead” languages: Latin and ancient Greek. As people today no longer use Latin or…
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