4 Approaches to Mergers & Acquisitions Naming

by Lydia Brian

The feeling towards the mergers and acquisitions market seems optimistic for 2014, with most investment banks reporting growing numbers of deals in the pipeline. These landmark events for firms aim to create synergies, and brand value is a crucial factor, however only around half of these attempts actually succeed. One of the most common reasons for failure is conflict between the two entities, and it’s no surprise this is linked to the biggest killer for brands – brand confusion. Clear,…

Read more >

Football's naming dilemma

by Kevin Taylor

It seems like every other day now I’m seeing stories of various sporting stadiums looking to change their names to that of a sponsor. This used to be considered a very American trend but recent years have seen it become much more common in the UK. Look at the English football Premier League alone; you have Emirates (Arsenal), Etihad (Manchester City), Reebok (Bolton Wanderers), Britannia (Stoke City), Liberty (Swansea) and DW (Wigan). That’s just over 25% of the teams in…

Read more >