Are brands authority figures?

We are surrounded by so many brand names and logos each day, but to what extent do the slogans’ messages grab our attention? What are they saying? How are they saying it? Why are they saying it that way? Are we submissive when it comes to our favorite brands because they are telling us to buy or because they are selling a lifestyle? What do people want? I would like to compare our relationship with brands to the Milgram experiment…