Matching languages to industries

Today’s post is a translation of an interview from Nomen Italy’s Managing Director Gianluca Billo. In it he discusses the perception of different languages when used in certain industries. Gianluca can be contacted through the Nomen Italy website: www.nomen.it How important is the choice of a language in brand naming? The choice of a language definitely is fundamental to create a new name. But it is not always as our clients see it. Most companies ask for a short name…