When brands speak emoji

Having studied literature, I always felt strongly about language: I fancy beautiful long old-fashioned words or any words that is slightly out of our usual day to day vocabulary. As a matter of fact “pulchritudinous” and “tintinnabulation” are two of my favourite words. As a firm advocate of perfect spelling and grammar, I am allergic to misspelling. Therefore, you shouldn’t be too surprised to learn that text language is one of my biggest pet peeves. To my great dismay, it…