Brand names and domain names – Difficult Internet bedfellows?

by Emmanuelle Haincaud

Most brands are present on the Internet. It is obvious that the closest the domain name (website address) is to the brand name, the easier it will be found on the web. Unfortunately, for brand holding corporations, it isn’t always easy to name their website using their brand name because the domain names aren’t always available. A domain name must be registered with the competent authorities to have the right to be used exclusively. But registration works on a first…

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VIDEO: An introduction to brand naming

by Emma Peto

In May this year I gave a talk at the Great British Business Show held in London’s ExCel centre.  The talk was called An Introduction To Brand Naming.  It’s a short overview of the basics of naming, and highlights some of the issues you will need to consider when looking for a brand name.   For those of you who missed it at the show, or if you wanted to see it again, here it is below.   Or to…

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Generic top-level domains at top-level prices

by Eszter Fehér

We currently have 22 international generic top-level domains (such as the good old .com) with an additional 250 national-level ones (.co.uk for example) that we have got used to over the years. But when you get used to something, it is most likely that something will change… The applications for new generic top-level domains (gTLDs) are soaring, which will revolutionize the way domains work. It could be any extension imaginable, such as www.pedro.pizza or www.kindle.amazon. The price of applications aren’t…

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