Controversial?

As consumers, it is not often we stop and think about the name of a product we are buying or the company we are buying from, especially in the case of familiar brands. On reflection, and particularly taking a name out of context, we might notice some strange choices. For example, have you noticed that Christian Dior’s perfume range called ‘Poison’ is not exactly an enticing name for a liquid product? And have you ever really thought about Richard Branson’s…