Do global names mean ideal names?

Does the ideal name really exist? Let’s take the example of IKEA, one of the most famous brands worldwide, easy to read and to pronounce all over the world. Is it pronounced the same way everywhere?  Not really. Let’s have a closer look at the Chinese market.   In China, the name IKEA (actually the sound IKEA), has been changed in order to suit their logographic language. It sounds like “Yi Jia” that recalls the occidental phonetics and means “comfortable…