The importance of trademark registration
A brand can be considered as many things from several perspectives. A brand is a construction of customer sentiments. A brand is a value on a balance sheet. But a brand is not a legal entity unless it has trademark protection. If your name is not registered as a trademark, there may be a number of restrictions on how you can use it. For example, many people enjoy using a ‘gmail’ account. But, in certain European territories, you can only…
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