Starting a business, launching a new product or simply looking for a new start; those are a few of the reasons that lead people to seek names for their brands. Once the decision to look for a name has been made, the next obvious question is: How do you name a brand? In the past, traditionally, most companies would take their founder’s name – usually because the companies would be passed from father to son for generations. On top of…
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Globalisation is widely associated with the English language, the common language of the business world and social media, however despite English being the most used language online, it is still just one of over a thousand languages spoken in the world. Zimbabwe alone has sixteen official languages, so when we are to imagine the release of a new foreign brand in Zimbabwe, we can safely assume that on first sight the locals wouldn’t all pronounce it in the same way….
Read more >I had a conversation at a recent pitch meeting that I think is worth expanding on and sharing. I was asked by a potential client what I felt were some of the most common things that can go wrong during a naming process, the effect that they can have and how to best guard against them. What was interesting was that he wanted to know what mistakes were made by the client themselves so that he could try to stop…
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