When brands speak emoji

by Éléonore Toubin

Having studied literature, I always felt strongly about language: I fancy beautiful long old-fashioned words or any words that is slightly out of our usual day to day vocabulary. As a matter of fact “pulchritudinous” and “tintinnabulation” are two of my favourite words. As a firm advocate of perfect spelling and grammar, I am allergic to misspelling. Therefore, you shouldn’t be too surprised to learn that text language is one of my biggest pet peeves. To my great dismay, it…

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Life in a playful world : advergames, gamification & serious games

by Éléonore Toubin

When I was a child I liked going to McDonald’s because of the little promotional toys given away in ‘Happy Meals’. I didn’t even like the food that much but I would often beg my parents to take me to McDonald’s anyway. The fact that the toys changed so often and were always goodies from the last hot anime series or Disney movie only increased their appeal to the child I was (By the way, do you know that McDonalds…

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& Fashion

by Éléonore Toubin

Gianluca Billo, Managing Director of Nomen Italy, tells us about the macro naming trends in fashion in his column “Naming Trends” in the Pubbico Today.   The fashion world has developed, over time, two major naming trends, identifiable with two well-defined types. The more traditional brand made ??of a name + surname (or surname only) is reminiscent of high fashion and has become a genre, a code: name and surname of the creator, designer, entrepreneur, reference to the house. Whereas…

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Are brands authority figures?

by Eszter Fehér

We are surrounded by so many brand names and logos each day, but to what extent do the slogans’ messages grab our attention? What are they saying? How are they saying it? Why are they saying it that way? Are we submissive when it comes to our favorite brands because they are telling us to buy or because they are selling a lifestyle? What do people want? I would like to compare our relationship with brands to the Milgram experiment…

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