The value of old names

In a world of rapid and frequent change, a brand name that evokes a track record of reliability and stability is a name that conveys a feeling of reassurance.  It suggests a lineage of the shared experiences of generations of customers and that makes the purchase decision less of a shot in the dark. Lyle’s Golden Syrup, which bears the world’s oldest brand name, is a commodity by-product of sugar refining.  It is literally what it says on the distinctive…