To rename Saint-Gobain Technical Fabrics, a combination of 7 american and european companies: Vertex, Vetrotex, Bayex…and Saint-Gobain.
Made of two English words Add and Force, it conveys the strength the products created by Adfors bring to buildings.
Its logo expresses leadership through the bold typography, modernity, innovation & the expertise at the core of the business through the dynamic red mesh symbol.
