Finding the perfect name can be a headache. From pure creative output, to creation as part of a holistic naming process, we can provide a solution for your needs.
You want a name that expresses your brand to a tee. Names can be descriptive, evocative, symbolic, random, long or short, completely invented or formed from dictionary words. A name can seem perfect to one person and completely wrong to another. A great name might also benefit from the support of a succinct tagline.
PRODUCT / SERVICE NAMING
Do you need a name for a new product or service? We’ve named everything from alcoholic beverages to lawnmowers, from mobile phone tariffs to sports cars, from fast food menus to museum exhibitions. Names that describe, names that grab, names that excite – we can help.
CORPORATE NAMING
Are you a new company starting out in the world, or are you a well-established brand looking for a new identity, perhaps following a merger or acquisition? Corporate names need to be handled especially carefully. We know how important it is to make the right impression to the right people, including your own workforce.
TAGLINE CREATION
Names can’t do all the work by themselves, which is why sometimes it can be useful to have a catchy tagline to accompany your name. A tagline can underline what the name says, or it can provide a complementary perspective. To say something meaningful and memorable in just a few words is tricky. We’re great with words, so why not let us do the hard work for you?
What happens when your name starts to travel? When your brand becomes known in another country, or across the globe? When your premises are visited by speakers of other languages? One of our greatest strengths is our Global Network of experts. With this, we can make sure your name is suitable in any language you can think of.
We can carry out basic “disaster” screens, to make sure the name is pronounceable where it will be used, and to avoid embarrassing translation issues.
At the other end of the scale, we can provide detailed information about a name as evaluated by speakers of different dialects, including spontaneous associations and perceived suitability to the product. We have the resources to check your name in almost any dialect in the world, but even if your focus is the UK, we can find out how people from your local market react to a name.
Sometimes it is vital that you register your name as a trademark, to protect your brand from imitation and misuse. If this is the case, any names we recommend to you will usually be subject to a basic identical trademark search in your chosen countries and classes, to make sure the name doesn’t fall at the first hurdle. With help from our trademark partners, Legimark, we can progress a shortlist of name candidates through the registration process. Our trademark services also include trademark watching and competitor research.
Similarly, we can check for availability of domain names and search the Companies House and Charities registers so that, wherever you need your name to appear, we can give it the best chance of success.
Do you know what your brand should say, but aren’t sure how to ensure you always say it? Do you want all your names to feel like a family? Do you want your product development teams to understand how to approach naming from a brand perspective?
We can help you define and develop a brand strategy, cleanse your existing portfolio, and establish naming rules to ensure coherence, now and in the future.
As your brand evolves, we can help you make sure your names remain effective. Through our Name Training service, we can work with your staff to give them the tools to create their own names that reflect your brand.
Do you have a shortlist of names but are not sure how well they work for you? Do your names resonate with the target market? We have various research tools at our disposal to help you find the answers.
From linguistic testing to in-depth target-market research, we have the experience to really explore your brand and what it means to people, using qualitative and quantitative methods.
We can test your names, your brand statements and your logos to find out what impact your communication tools can have on your audience.
A good name is at its best when it is given the support of great design work. Logos can arguably be as memorable and recognisable as the name itself. Design gives the first impression, and it should be in perfect harmony with the brand.